Contextual advertising has long since been considered one of the most effective methods of reaching your intended audience. Undeniably, it is one of the foundations of the web as we know it — the sharing of information is exactly what makes the “web”, the web.
As more sites are placed online each day, search engines are constantly having to tweak their algorithms in an effort to determine what is a quality site and what type of recommendation and reputation it has (among a plethora of other quality control signals) in order to effectively place the site in it’s respective index.
Beyond having a well structured site designed to enhance user experience, having a sound business plan to help get your site noticed is just as important.
What is Contextual Advertising?
Contextual advertising allows you to place your link(s) within the context of relevant text and then that is placed in the context of a relevant site. Effectively, putting your site’s information, brand and URL within relevant content, and promoted to an audience of relevant interest and demographics.
What We Offer
While we offer contextual based advertising, we do it a little differently than most. We place it high on our sites — above the fold — and place it in a firm position for an extended period of time. Generally speaking, our placements are sold on terms of either 6 or 12 months.
Our contextual advertisements are static in format in that they provide an unaltered direct links to your site that help reinforce your site’s brand and domain name recognition. There is no script attached to the link through which a click will pass. As a result, you receive the positive reinforcement of a relevant link and, just as importantly, from that of a relevant, well-aged site.